The A$AP crew still sat at the production boards and oversaw the album, but Rocky's increased exposure, along with outside label and production influence cause him to abandon his beloved style for a more accessible pop approach, most of the songs being upbeat radio friendly bangers and the cloud rap influence took a backseat to bass drops and poppy choruses. Obviously the major labels soon realized this, and Rocky signed to RCA in 2012, dropping his major length debut, $AP, shortly after. Despite mainstream rap still being fueled by EDM and pop influence and radio not giving this stuff the time of day, A$AP still managed to sell out large venues regularly in 2012 and you couldn't go to a mall without some suburban kid playing "Peso" and "Purple Swag" from his phone. It also achieved a rare feat of getting an artist (in this case Rocky) HUGE without any radio play or label assistance. Every song was drenched in hazy beats, glittery synths, slow rhythms, glitchy samples, catchy hooks and loads of references to marijuana and codeine consumption. $AP took the blogosphere by storm when it dropped in late 2011. A$AP is still the leader of the movement, though, but on this album he does the smart thing and branches out.
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It's now attributed to introspective (but popular) rappers like Mac Miller, jokesters like Yung Lean and dark oddities like Bones. It's aesthetically pleasing, it's layered, it's new, it's modern, it's influenced by all the things deemed "cool" by this generation: ambient electronic music, sex, booze, marijuana culture, flashy clothes etc. And critics and fans alike can agree on one thing it's fresh. It's one whose sound and visual style is rooted in modern internet culture, in tumblr and various blogs, and instagram. Though Rocky was not the first person to experiment with psychedelic, chopped & screwed beats with heavy bass, he was the one to cohesively conceptualize, brand and popularize the sound and movement. It's a term that's plagued hype-fueled blog articles, thinkpieces, youtube comments and TheNeedleDrop videos for a few years now, and though both loved and hated, its existence is more relevant now than ever, and it can be traced back to one individual: A$AP Rocky. This is the official 2xLP pressing that comes house in gatefold sleeves.Review Summary: For all the hype, it's.really good Add on top Rocky’s keen sense for the “luxuriously swampy” sound that has proven to be the most effective backdrop for his born-in-Harlem-but-influenced-by-the-world-and-beyond verses, we have an undeniable 18-tracker that’s puts the rapper on a level above his contemporaries. A quick look at the liner notes - Danger Mouse, Mos Def, Joe Fox (who Rocky discovered in London), UGK, Lil Wayne, Juicy J, Mark Ronson, Emile Haynie, Hector Delgado, Kanye West, Rod Stewart, Future, Schoolboy Q just to name a few- alone speaks for the quality of At.$AP.
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For the second album, there are no compromises, and Flacko puts out a “deeply curated affair” full of hazy brilliance that’s reminiscent of his earlier, edgier aesthetic that first put him on the rap map. There is no denying that has joints, but Rocky himself has said that he’s moved on from the overtly “mainstream” (minus “1 Train,” of course) aspects of record. What sophomore slump? The A$AP Mob leader took his time for the follow-up album to his smash debut and delivers another modern hip-hop classic.
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